DenimHunt

Femme by Hilary Duff Fall 2009 Ad Campaign

The Fall 2009 ad campaign for Hilary Duff's new collection Femme for DKNY Jeans is now out for your viewing pleasure. The campaign was shot by famed photographer Scott Shuman of The Sartorialist on the streets of New York City and features Duff herself alongside models Sophie Srej and Gracie Carvalho. Fall 2009 is going to be a pivotal season for Duff as she sheds the last remnants of her Disney-cultivated image with her Fall line, Fall ad campaign and her Fall debut on Gossip Girl. 

The Bounty's Gerard Butler in Diesel

300 Actor Gerard Butler is having a pretty good Summer. With the male lead in one of the Summer's hottest romantic comedies, The Ugly Truth, opposite Katherine Heigl, as well as the August cover of Esquire, he's got the golden touch. He's also got great taste as he was seen looking pretty hot in New York City this week wearing a pair of Diesel Larkee 0073H Jeans on the set of his new movie The Bounty.

 

(Photos courtesy of Pacific Coast News)

Rag and Bone's Zipper Adjustable Bondage Jean

People can't stop talking about Rag & Bone's new zipper adjustable bondage pant. Well, not people, but a few respectable blogs. The houndstooth print skinnies have a total of seven zippers; five in the front and two on the back of each leg. The zippers on the back run almost the length of the leg and can be adjusted to make them tighter or looser where you want. These jeans probably wouldn't work unless you're skinny enough to zip the entire length (imagine having two zipper strips on each leg spaced far apart on too-tight jeans), but it's definitely a buzzworthy idea. It'll be interesting to see if other companies try to expand on this size-altering concept. 

Denim of Virtue Sale on Ideeli.com

Ideeli.com is having another great sale. Denim of Virtue Jeans are on sale starting today at 11am. With cuts ranging from cigarette to the currently favored boyfriend style, in a spectrum of shaded blues and exotic colors, Denim of Virtue's pieces are, above all, sexy. They're round where we have curves, aren't scandalously low-waisted, and are crafted from the highest quality fabrics. Save up to 69% with prices starting as low as $39. Click here to shop.

Great New Website Looklet.com!

We are all over ourselves about this new shopping website. It's called Looklet.com and it is every single slang word you've ever used to describe something cool. The idea is pretty simple. You start off with a model in her skivvies and go through a virtual rack of clothes to dress her with; essentially becoming an online stylist. The choices seem limitless from shoes, tops, pants and accessories that can be sorted from brand down to material. You can keep your looks simple or go bananas with layering. Every item is available for purchase and if you still need to think about it, you can save each of your looks. There don't seem to be many limitations. This idea has been attempted before but never has been as good or as much fun. 

Take a look at our attempt. Our model is wearing;

Jeans by H&M

Tank Top by Ann-Sophie Back

Black Top by Vintage

Shoes by Wedins

Belt by Coast

Brand to Watch: One Green Elephant

Watch out for the edgy brand with the quirky name, One Green Elephant. One Green Elephant was established in 2005 and takes inspiration from the modern Asian metropolis such as Tokyo, Seoul and Shanghai. Working with Japanese denim, they offer a premium aesthetic at relatively affordable high street prices. The brand produces both menswear and womenswear in  a variety of washes and silhouettes like bootcut, skinnies and boyfriend jeans. In addition, there is also a full range of tops, accessories and more formal wear. 

One Green Elephant specializes in the technique of 'baked' denim and uses other refined technical process to achieve desirable finishes and stay on top of trends. In 2008, a line using 100% Organic Cotton was launched so patrons can Go Green with One Green Elephant. Already a strong presence in Europe, the brand has several stand alone stores including one in the trendy Milan neighborhood of Porto Ticinese, but for those outside of Europe they can be purchased online. 

Expect to see a lot more from this brand as they continue to grow and expand. 

 

Link It Up!

Owners of former SoHo boutique Lounge to reopen Chelseas's LImelight as 'Limelight Marketplace' retail store [NY Post]

DSquared opens Singapore Flagship [WWD]

Amethyst Jeans Giveaway @ Vans Warped Tour Continues

If you haven't scored your free jeans it's not over yet. There are still a few dates left in the Vans Warped Tour and other venues. 

7/30 Vans Warped Tour Marcus Amphitheater, Milwaukee, WI

7/31 Vans Warped Tour Comerica Park, Detroit, MI

8/01 Vans Warped Tour First Midwest Bank Amphitheater, Chicago, IL

8/05 Jason Mraz Bank of America Pavilion, Boston MA

The Amethyst Jeans Jean Machine is giving away a thousand pairs to concertgoers. Make sure you snag yourself a pair.  

Fornarina's Fall 2009 Ad Campaign Featuring Lindsay Lohan

Images from Lindsay Lohan's new ad campaign for Italian-brand Fornarina have been released and all we can say is ummm. The campaign itself is great but Lohan doesn't even look like herself. We're not saying she looks bad, quite the contrary. We're just used to seeing the greasy haired, freckle-faced, leggings-clad, sometime wacktress as...well..a greasy-haired, freckle-face, leggings-clad, sometimes wacktress. 

The campaign was shot in LA at Siren Studios and is supposed to represent " that part of herself as a popstar. The lead singer who speaks the electrical language of decibal and whose charm glows under the stage spotlights." Okay? 

If you want to emulate any of the looks in the campaign there is a special section on the Fornarina website called Lindsay Special that will help you do just that. 

Lucky Magazine's iPhone App Now Includes Denim

First it was handbags and shoes and now the Lucky At Your Service iPhone app includes a Denim Guide. Browse through different brands, washes and silhouettes, then find where you can purchase the pair of your choice. If you don't have an iPhone, this app alone is a solid reason to get one.