Diesel held a 'Denim Day' in the VIP room of their London flagship store on Bond Street in order to introduce the new five-pocket styles for Fall to Britain's hottest young stars. Mammamia star, Dominic Cooper and Tom Hardy of RocknRolla were seen wearing the Diesel Keever fit. Also spotted were Burberry poster boy, Eddie Redmayne, Twilight's, Jamie Campbell Bower and model Jethro Cave son of Nick Cave in the Poiak fit, a grey denim slim fit with zip back pockets and washed grey pocket stripe.