DenimHunt

Bishop of Seventh Spring 2010 Collection

Premium denim brand, Bishop of Seventh, has just released their Lookbook for Spring 2010 featuring both the men's and women's collection. The looks for both genders are colored in the pale pinks, blues and yellows of traditional Spring on gingham tops, shorts, trousers and jeans. To temper the light, wispy color there are brooding darks juxtaposed into a collection that is both polished and chic 

Husband and wife team Chachi Prasad and Karam Kim adhere to fundamental style elements that offer a European sleekness for cut and fit. What is unique about this brand is that both denim and trousers are handmade using no automation and are made of patented materials whose purpose is to increase the lifespan of each garment. This almost obsessive attention to detail are the reason they are one of the chosen label for many stylists and celebrities.

DKNY Jeans Encourages You to 'Break The Rules'

Calling all style mavens! DKNY Jeans has launched a new campaign called Break The Rules meant to challenge fashionistas worldwide to defy style conventions. Think you have what it takes? Logon to www.dknyjeansintl.com and upload photos of your best looks. Each day a selected look will be featured prominently on the DKNY Jeans website and entered to win a prize of $2000. 

If you're feeling a little shy, but think you have a great eye for style, than be a judge and vote for your favorites. There is a weekly prize of $300 for judges. 

City of Others Sale @ Ideeli.com

Ideeli.com is having an awesome sale on denim brand City of Others. Save up to 65% with prices starting as low as $35. Sale starts today. 

Uniqlo + Jil Sander

In two days, Thursday, October 1st, the highly anticipated +J Collection, a collaboration between Uniqlo and Jil Sander, will launch in select stores around the world. The collection will combine Jil Sander's pure aesthetic with Uniqlo's experience of creating unique, quality and contemporary clothing. Denim, outerwear, knitwear and accessories are just a few of the items that will be available when it hits stores. 

In London, the collection will be available at the 311 Oxford Street flagship, the 170 Oxford Street store and the Westfield London store. You can also find it online at www.uniqlo.co.uk.

Cheap Monday for Karmaloop.com

Cheap Monday, the ultimate in cutting edge denim design, has come out with a skinny jean exclusive to Karmaloop.com. The Special Edition, Tight Denim Patch Jean by Cheap Monday is a five-pocket mid waist skinny jean with contrast stitching; ripping details & distressed contrast denim patchwork throughout the front and back. 

Timeline of Women's Denim by Levi Strauss & Co.

Before-1934: Women in the West began wearing their husbands’ or brothers’ Levi’s® 501® jeans, the original blue jeans first created in 1873. These pants were sturdy enough to handle the rough life of a rancher.  These original Levi’s® 501® jeans worn by women foreshadow the current “Boyfriend” jeans popular today. 

 

1934: The first pair of women’s jeans, Lady Levi’s®, are created. Assigned lot number 701 to distinguish them from men's jeans (Lot 501), the original pairs were aimed at women working on ranches and sold in several Western states.

 

1930s and 1940s: Sales of women’s jeans begin to take off due to the growing popularity of dude ranches. High-end department stores Best & Co. and H. Kauffman & Sons Saddlery Company carried Levi’s® jeans to meet this new demand. Women’s jeans also switched from button-fly to zipper.

 

1950s: Lady Levi’s® jeans are sold throughout the United States along side men’s Levi’s® 501® jeans and the classic denim jacket.

1960s: Amid a tumultuous cultural revolution, denim becomes a staple in women’s wardrobes. Jeans become a icon of rebellion that’s adopted by both men and women. The brand introduces a slimmer fitting jean – the precursor to the modern Skinny jean. Stretch women’s jeans became popular among teenage girls.

 

1970s: Levi’s® women’s jeans range offers a variety fashion fits, including the “full” and “straight” leg jeans, and the “jean cuffs.” Flares and bell-bottoms also become popular styles. Levi’s® jeans for women are introduced for the first time overseas.

 

1980s: The Levi’s® brand introduces the famous 501® jeans for women in 1981. The brand introduces stonewashing to women’s jeans just two years later in 1983.

 

1990s: The Levi’s® brand offers a series of premium denim and continues to make a wide range of jeans – including the 501®, 550®, 512® Slim fits.

 

2002: The Levi’s® brand launched Super Low jeans for women, driving the trend to new heights.

 

Today: The Levi’s® brand remains the top seller of women’s jeans worldwide and continues to offer the hottest styles for the fall and holiday season 2009, the Boyfriend and Skinny fits.

 

Levi Strauss & Co. Celebrate 75th Anniversary of Women's Jeans

Fourteen years after women won the right to vote, Levi's introduced the first ever jeans made exclusively for women in September 1934, called Lady Levi's Jeans. Who could have predicted that this would start something that would change the way we wear clothes forever. 

The line was created for women of the West who had begun wearing men's Levi's jeans on ranches and farms. The trend caught on and soon afterwards became popular for women on the East Coast, eventually making an appearance in a 1935 article in Vogue.

To celebrate the 75th anniversary of women's denim, Levi Strauss & Co. historian, Lynn Downey, is hosting store events in several locations around the US. Shoppers will have access to historical women's jeans and memorabilia as well as receive special discounts. Downey most recently made an appearance at New York City's SoHo store but you can still catch her at the following dates and locations:

10/3 - Los Angeles Beverly Hills store

10/17 - San Francisco Union Square store

10/24 - Chicago Michigan Avenue store

"Levi Strauss & Co.'s decision to create a line of women's Levi's jeans was very progressive at the time," says Downey. "Pants still weren't an acceptable part of a woman's wardrobe, let alone a style of pants considered to be men's workwear. The Lady Levi's line offered forward-thinking women a new sense of freedom - and though this new found liberation started in the West, it eventually became a nationwide phenomenon." 

We will add to that statement and say, that if you look at the present, the phenomenon is worldwide. Thanks Levi's!

Link It Up!

Will.i.am launches men's line [WWD]

William Rast to open stand-alone store in Century City [Fashionista.com]

Nylon Magazine app for your iPhone [Nylon Mag]

More Celebs in Armani Exchange

 Star, Mark Salling, of new runaway hit Glee on the Fox Network shopped his fill at Armani Exchange Recently. Salling is another in a spate of hot, young, newcomer celebrities that have fallen in love with the hip brand. He also wore head to toe Armani Exchange for the premier of recently released film White Out.  

Another Celeb in J Brand Jeans

I think maybe we should start a series, "Celebs in J Brand Jeans" because yet another one was spotted in them. Mariska Hargitay of Law & Order: SVU was seen wearing a pair of J Brand "912" pencil leg jeans in dark vintage while leaving LAX.