September 08, 2009

Levi's 'Another Life' Campaign Creates Recycled Denim Shoes

Levi's is doing so much its almost hard to keep up. As part of their Another Life Campaign, they are giving a second life to worn-out jeans by turning them into spanking new kicks. Used jeans are washed and then cut to size to create a unique and original vulcanized boot with uppers made entirely of authentic, used Levi's jeans. Each pair of shoes, uses two pairs of jeans and because no two pairs of jeans are alike, neither are the shoes. 

The range also includes belts and baseball caps all made from recycled Levi's and will be available in the UK at select branches of Levi's shops and stockist number 02076020288.









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