DenimHunt

The Jegging by Robb & Hugo

One of the things we love most about the denim industry is that there are so many categories, innovations, styles and uses for the fabric. This gives us and our fellow denim bloggers plenty to talk about and leaves room for many to enter the market, keeping the industry fresh with their own take on the fabric. 

Case in point, knitwear brand, Robb & Hugo are entering the denim market for Spring 2010 using one of the most talked about new trends, the jegging. Knitwear designers, get to work with comfy materials, so its no surprise that Robb & Hugo aimed to give their take on the jegging a soft texture, lightweight feel and, of course, a great fit. Visit their website to learn more. 

Giving the Gift of Denim

(Divine Rights of Denim retails for $80 at Macys)

The holiday season is slowly coming to a end, but since when do you need an excuse to shop. If you're anything like us, gift shopping consists of the "one for you, one for me" variety, with the "one for me" part lasting all year round. Of course, without question we're going to say the best gift idea is a great pair of jeans. After all, this is DenimHunt. 

Here's a little secret. When others ask us what we want, we usually push the limits and ask for the most expensive pair we think we can get someone to open their wallet for. However, when we are buying for ourselves, we tend to be a little bit more economical. Shhh!

With that said, as much as we love those uber-pricey jeans, big shout out to those that keep it recession-friendly (and those that go on sale after the holidays). Definitely looking forward to the New Year and a several new pairs of jeans. 

 

 

Pur Premium Denim Fleece Leggings

Pur Premium Denim brings you one of the hottest new silhouettes in denim, the jegging in, wait for it...fleece. It's questionable whether you can call a five-pocket made of fleece, denim, but there's no denying the comfort. The jegging comes in multiple washes such as noir, ruby and charcoal and retails for $207. 

 

 

  

 
 

Celebs, They Really Love J Brand pt. II

And the list keeps growing and growing and growing...

Celebs just can't get enough of J Brand Jeans hence the reason we have to put the list in several parts. Kristen Stewart, Leona Lewis, Nicky Hilton and Christina Ricci prefer the '910' skinny, while sisters Ashlee Simpson-Wentz and Jessica Simpson prefer the '901' denim leggings in olympia. LeAnn Rimes and Ashley Tisdale look trendy in the 'Racer X' motocross leggings in antique black. Katherine McPhee and Ashley Greene keep it dark and sophisticated in the '912' in ink. Rounding out the list are Erin Wasson in the '7/8ths' cropped jeans in jett. Camila Alves wore 'Mama J' straight leg jeans in indigo and Cheryl Cole wore a pair of J Brand ombre pencil leg jeans in bluegrass. Representing for the men, Taylor Lautner wore a pair of J Brand Denim Co's 'Kane' slim straight leg in outlaw.

To be continued...

 

Kristen Stewart in J Brand '910' in ghost

 Leona Lewis in '910' skinny in ink

Nicky Hilton in '910' skinny in ink

 Christina Ricci in '910' skinny in dark vintage

Ashlee Simpson-Wentz in '901' denim leggings in olympia

 Jessica Simpson in '901' denim leggings in olympia

 Leann Rimes in 'Racer X' motocross leggings in antique black

 Ashley Tisdale in 'Racer X' motocross leggings in antique black

Katherine McPhee in '912' in ink

 

 Ashley Greene in '912' pencil leg in dark vintage

 Erin Wasson in '7/8ths' cropped jean in jett

 Camila Alves in 'Mama J' straight leg jeans in indigo

Cheryl Cole in J Brand ombre pencil leg jeans in bluegrass

 Taylor Lautner in J Brand Denim Co 'Kane' slim straight leg jeans in outlaw

Happy Holidays xoxo DenimHunt

 

Emmy Rossum in PRVCY Premium Jeans

Actress Emmy Rossum gave back in the most noble way by helping to spread holiday cheer at a Boston children's hospital. However, she didn't forget to do it in style. The star wore PRVCY Premium's Monaco straight jeans in black diamond wash with crystal embellished back pockets. The jeans retail for $264. 

 

 

 
 

William Rast Buy a Gift Give a Gift

William Rast is offering a "buy a gift get a gift" promotion until December 24th. Customers will receive a $25 gift certificate with any full purchase over $250. This offer is only valid at the Valley Fair and Century City locations.

 

Brand to Watch: IndiDenim

If you haven't heard of IndiDenim yet, you will, because they could quite possibly change the very way we purchase jeans. Anyone that shops for jeans knows that all of the fancy treatments, finishes and imported denim mean nothing without a good fit and according to Director of Marketing, Abigail Holtz, a whopping 79% of consumers can't find that perfect fit. That is until IndiDenim.

The Bay Area company was established in June 2008 and specializes in producing custom jeans using consumers own input. The process starts with their website where potential buyers are first asked to choose a specific silhouette like slim fit for women or classic fit for men. Next they are asked to choose from a thorough list of features such as leg style, finishing, rise, hemline, back pocket details and more. Then they are asked detailed questions regarding their body type which range from the expected, like inseam, thigh shape and waist size to the unexpected, like back measurement and bra size. While consumers enter their specifications a virtual model morphs according to their input allowing product visualization. 

The specs then go through proprietary fit algorithms that predict body measurements based on the questions. The custom pattern is then e-filed to the manufacturer who then creates the jeans using the highest quality fabrics and innovative treatments. 

There are other premium brands that offer customization services, but none quite like IndiDenim. Where most denim brands offering customization require several visits and charge prices that make it accessible to only a few diehards, IndiDenim's patented fit technology has streamlined the process making customization affordable and accessible for all. As a result, their jeans retail for $145 to $200 dependent on fabric and finishing, whereas with other companies, the price can run upwards of $500 or more. 

The young company has already implemented plans for expansion using this technology and offers a line of dress shirts under the label IndiTailored. According to Holtz, mass-customization is the future of apparel and IndiDenim wants to lead the way by eventually moving into a variety of apparel categories.

Visit their website to learn more and be sure to read their new denim blog for style tips and advice. 

 

 

Levi's 2009 Holiday Bestsellers

Still haven't found the perfect holiday gift? It's still not too late. Levi's is featuring some top-performing styles for the holiday season. Choose from the bestselling skinny jean, the popular boyfriend jean, the super-hot jegging, and the classic bootcut. All styles retail between $70 - $80. Premium fits for prices that won't break the bank. What more do you need? Happy shopping. 

 

 

 

 
 
 
 

Advertising Age Names 7 For All Mankind One of the Top Products of the Decade

 (image courtesy of Coggles.com)

Congratulations to 7 For All Mankind for being named one of Advertising Age's Top Ten Products of the Decade this week! AdAge, a top trade paper for the advertising and media industry, credits the brand, and rightly so, for changing the way we shop for jeans. In my humble opinion, all of us within the denim industry should feel a lot of pride at their accomplishment as this achievement has affected us all in some way.

7 Jeans sits among some illustrious products, such as Apple's iPod, Nintendo's Wii, Guitar Hero and Crest Whitestrips. Read the article in full below and see why they were chosen.

Book of Tens: New Products of the Decade

Published: December 14, 2009

 
IPOD 
While we're not sure about the religious effects of the Apple iPod, its cultural, technology, business, and marketing influence can't be understated. Technology and entire business models were changed, or at least influenced, by the product's simple and functional design and mission. But its marketing influence has been one of its biggest impacts. 
WII 
The Nintendo Wii certainly changed the way video games are played, designed and sold, but also cast a much wider cultural ripple. And while the launch of the Wii in November 2006 was a marketing blitz of advertising, events and promotions, it was also preceded by months of groundbreaking marketing. More than 50 million consoles have been sold worldwide. 
AXE 
Unilever launched the body spray in the U.S. in 2002 with spots from Bartle Bogle Hegarty that pushed the boundaries of sex and humor in ads and forged new frontiers for branded content. U.S. sales across the franchise and all outlets (per Nielsen) now top $500 million annually, making Axe the leading male-grooming brand outside blades and razors. 
$5 FOOTLONG 
Five, five, $5 footlo-ooong wasn't just an insidious jingle that haunted your sleepless hours. Subway's 2008 value play has spawned a host of imitators and established $5 as the standard for a low-priced meal. The deal resulted in double-digit same-store sales increases across the Subway system in 2008, and forced the chain to make $5 footlongs a permanent menu item. 
 
ACTIVIA 
It wasn't sexy, but Jamie Lee Curtis' willingness to talk about "digestive issues, such as occasional irregularity" changed the way women thought about yogurt and other foods. Dannon's Activia, released in 2006, rang up more than $100 million during its first year at grocery stores and soon became one of the top-selling yogurts. 
MINI COOPER 
The distinctive-looking, diminutive Mini Cooper car made a huge splash when BMW brought a modern version back to the U.S. in 2002 after a 35-year absence. The new Mini's U.S. ad agency, Crispin, Porter & Bogusky, Miami, shook up the auto advertising world by relying more on unconventional tactics to create buzz for the retro-looking car. 
CREST WHITESTRIPS 
The 2000 D'Arcy Masius Benton & Bowles launch of P&G's Crest Whitestrips, which needed to be worn for only a half hour daily for two weeks and cost under $40, created a sensation, as well as a roughly $300 million category. P&G beat back competition from Colgate and later J& J's Listerine to hold around two-thirds of the market. 
'GUITAR HERO' 
"Guitar Hero," launched in fall 2005 by RedOctane and Harmonix, was the first social video-game and inspired a music and entertainment party trend in bars and homes long before anyone had ever picked up a virtual tennis racket. The franchise hit $1 billion in sales by the end of 2008, just a little over two years after launch. 
 
TOYOTA PRIUS 
In 2000, Toyota launched its Prius hybrid car in the U.S. at a time when bigger SUVs and fancier full-size pickups were popular. The success of the car, now in its third generation as a 2010 model, has made Toyota synonymous with green and pushed other carmakers to dial up their green advertising and try to get competitive models to market. 
7 FOR ALL MANKIND 
With the launch of 7 For All Mankind in 2000, premium denim was introduced to the American market and shopping for jeans would never be the same again. By 2007, annual revenues were estimated at $300 million, and the brand was acquired by VF Corp., who has said it expects to see sales of the brand grow 15% annually.