March 08, 2010

Blue Notch Spring/Summer 2010 Lookbook

VIVA7417

With the first few images of Blue Notch's lookbook, I was immediately drawn to the light washes which I could easily compare to the aged surfaces of decades old concrete structures. The wash, duplicated somewhat in darker versions and on knitwear, was actually inspired by the dark atmosphere of underground clubs with the monochromatic palette described as having moments of blinding light with flashes of primordial prints. The results may be due to the eco-friendly natural dyes used in their "Purified Washing" technique. Either way, there is definitely something aggressive and unique in their offerings this season.

Blue Notch describes their collection as "akin to armor wear" as there are various metal elements and devices incorporated into the designs. Some of these elements are studding and riveting, normally reserved for leather and tougher surfaces. Roles are reversed with zippers that zip at the waist and buttons that start from the ankle to knee. Details harder to see are the armor chains "hot fixed" to the side seams of jeans and metallics incorporated into destructed jeans. 

 

VIVA6099 

VIVA6741

VIVA6355
  

VIVA6527 

VIVA6444-1 

VIVA6660

VIVA6823-1 

VIVA6869 

VIVA7064 

 

VIVA6629 

VIVA6942
 

VIVA7249
 
 
 
 
 
 
 
 
 
  
 


 
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