Last year Diesel began its foray into becoming a full-on lifestyle brand by launching its very first home collection. Now the brand has teamed up with Foscarini lighting and Moroso furniture, to add to the growing collection.
For lighting, Diesel and Foscarini came up with three themes that express the brands style; Music, Retro and Discovery. Each concept will be available in floor and table versions with prices ranging from $400 -$1,100. For the furniture collection, Diesel and Moroso wanted to create a "relaxed and comfortable mood" inspired by an "informal lifestyle concept". Simple shapes were modernized such as the travel trunk-themed credenza or the rock and roll-studded bar stool, with prices ranging from $350 - $14,500.
The licensing agreement with the two market leaders will last four years, starting with the introduction to the U.S. and Europe, but will eventually expand worldwide. The conceptual collection is obviously made with a specific type of customer in mind and will have enormous appeal to Diesel's most loyal, and affluent, patrons. It can be found in the following U.S. locations;
New York City - Diesel 5th Ave
Los Angeles - Diesel Melrose
San Francisco - Diesel Market Street
Click here for more info.
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