DenimHunt

Audrina Patridge in Black Orchid

The Hills star, Audrina Patridge was spotted in West Hollywood looking sunny chic in her flowy, orange tank and Black Orchid jeggings in Thunder wash. The jeggings retail for $88 and can be found at www.revolveclothing.com.

Brand to Watch: I Dig Denim

Okay. Seriously. You have to agree. The kid in this photo is just too damn cute...or too damn cool...or maybe both. If I was 7 years old, I would date him. Part of it might be his own innate swagger (wow, can it really start that young), but the other part without a doubt are the jeans.

He's modeling a new children's denim brand from Sweden called I Dig Denim. The brand is new on the scene and was founded by Hanna Clavegård who felt that the market lacked an exciting denim brand for kids. She believes that children are distinct individuals and should wear what reflects their personality. If that's the case than the model must be the coolest kid in school.

The brand, produced according to Fairtrade regulations, comes in four models in sizes 6-9 months to 9-10 years with plans to expand. So far it's off to good start after showing at this year's Copenhagen Fashion Fair and is now being sold in six countries.

For more information, you can visit their website at www.idigdenim.se, however, if you don't speak Swedish all you can do is look at the pictures. Not to fret though, click on the link that says Kollektioner. It's definitely worth a peek.

 

GUESS? Fall and Holiday 2010 Lookbook

I tell you what. The GUESS? design team has got to be one of the busiest groups out there. Not only do they design for several different lines under the GUESS? label, which includes a full range of accessories, but they also produce these ranges for more seasons per year than any other company I've written about. I distinctly remember having to be told multiple times in my very first meeting with them that the season I was looking at was Spring not Spring/Summer. I used to be a fashion trend forecaster and old habits are so hard to break.

Now for your viewing pleasure, I've got the GUESS? Fall and Holiday lookbooks. There were so many looks that I had to whittle it down to my favorites but it's still pretty substantial. With GUESS? you can expect plenty of on trend, very wearable items that are easy to mix and match. What immediately caught my eye, however, was the 80's style, corset, ruffled mini-dress (Fall Look 1). I would love to see someone pull that off and in New York City there are plenty who can. Also, in Holiday you can see that the team got a little creative with a dress that has multiple elements such as raw indigo and distressed paneling (Holiday Look 49).

(Click on the images to enlarge)

 

Gwyneth Paltrow in J Brand

Gwyneth Paltrow used to be a style icon and there are people that still view her in that light. Unfortunately, I'm not one of them. Now, don't get me wrong. She still dresses well. Take the picture above. She's wearing celeb favorite J Brand "901" denim leggings in Viper. The wax coated jeans paired with a leather moto-inspired jacket and shooties, softened up with a light blouse proves she's still got style. But lately I've been viewing her as more of a wealthy woman with a great wardrobe and a great body, who can put on any combination of items with little thought and still look good as opposed to someone who spends time trying to look good. But that's just my opinion.

The leggings retail for $218 and can be purchased at www.jbrandjeans.com

Would You Wear Denim Made by a Swimsuit Brand?

Miraclesuit, the company best known for making bathing suits that hide the pounds, has moved into the denim business with a line called Miraclebody. Their brand promise is to "Look 10lbs lighter in 10 seconds" and they are transferring that promise to their jeans. According to Jay Feigenbaum, President Miraclesuit swimwear and Miraclebody Jeans, swimwear and jeans have a lot in common because both garments are "universal expressions of self-esteem and consumer research shows that proper fit and shaping are of utmost importance to the purchase process and satisfaction for both these categories". Can't argue with that, though I think your self-esteem takes a bigger hit in a swimsuit than it does in jeans. 

The jeans are constructed using a patented fabric called Miratex which contains two times the amount of stretch as most denim. There is also a patent-pending tummy control panel as well as other design features meant to live up to the brand's promise. The jeans come in sizes 2-18 with plans to provide sizes 18w-22w. 

My verdict; if Victoria's Secret can do it... *shrug*.

Stephen Moyer in Cult of Individuality

True Blood star Stephen Moyer was enjoying a day out shopping with fiance Anna Paquin wearing Cult of Individuality "Hagen" jeans in Ron wash. They must shop together a lot because they sure are dressed alike. A sure sign of true love for the True Blood stars (pun most certainly intended).

Liberty London to Open Denim Room for Men

Famed British shop Liberty of London, known worldwide for their one of a kind prints, will go in an unexpected but exciting direction by opening up a Denim Room for men on August 1st. The space will not be a sea of random denim brands but will be limited to eight premium brands that will be displayed in different ways. For example, Acne, Nudie and RRL will be displayed in "unique soft shop concepts" (I don't know what that means either). Edwin, Natural Selection, Prps and Studio D'Artisan will be displayed on a denim bar  and Levi Vintage will be hung among a selection of vintage denim and chinos.

The space was designed taking inspiration from grass stains on jeans and uses imagery of greenhouses and garden sheds. The four fitting rooms will be created like a potting shed, complete with foliage, iron bars, old cogs and wheels, while the seating area will be made with park benches.

With the new Denim Room, Liberty will boast the UKs largest Acne selection under one roof.

Karina Smirnoff in WILDFOX Couture

Dancing With The Stars' Karina Smirnoff turned up to a party at 1OAK wearing a pair of WILDFOX jeans. The party was to celebrate WILDFOX Couture's Fall 2010 collection called "It's Witchcraft". Other celebs at the bash were Lindsay Lohan, Alessandra Ambrosio and Jessica Lowndes.  

For more information about WILDFOX visit www.wildfoxcouture.com.

Rachel Bilson in Anlo

Wow, Rachel Bilson. What has she been up to these days? In this photo she was heading to Sunset Gower Studios so maybe she's coming out with something soon. While taking care of business Rachel wore a pair of Anlo "Carlin" boyfriend jeans in Tunisia. I normally like boyfriend jeans, but I'm not sure how I feel about her in these. Maybe it's the way she's wearing them ---too low on the ankle I think. 

For more information about Anlo visit www.anlo-nyc.com.

NET-A-PORTER.com's New Denim Boutique

Luxury e-tailer NET-A-PORTER.com has just launched an online boutique dedicated solely to denim. The thing that shocks me though is that they didn't have one before. Well, better late then never. Like many online denim boutiques, the site offers tips and tricks on finding the best fit for your shape and care instructions to keep your investment denim lasting a long time.