Brand to Watch: Salsa "Fits My Life" Jeans

With the World Cup currently in progress I can't help but make soccer references sometimes, although I've never played the sport and have only a mild interest in it. Most of these references I keep to myself, but today I'm making an exception.

Recently, I was made aware of established Portuguese brand Salsa"Fits My Life" Jeans. I had never heard of them before so I decided to do some research. What I found out was that the brand was launched in 1994 and for the remainder of the '90's expanded into the rest of Europe and Asia. In the aughties, the brand expanded it's reach into the Middle East and has become a bestseller in countries like Kuwait, Quatar, UAE and Oman. This has led the brand to be named Portugal's Product of the Year 2010. Very impressive.

With that said, it seems world domination isn't complete unless you can tackle the US market. Hence the soccer references in my head. How often have we heard this (and frankly every other) World Cup, how soccer is the most popular sport in the world except the US? Every year, soccer fans in the States pray that the national team will do well and bring more popularity to the sport here. Well, considering this year's defeat, Salsa Jeans is sure to have a lot more success.

You can already find Salsa Jeans in high end boutiques like Fred Segal and Lisa Kline. This Summer, however, they will be opening up their first flagship store in Los Angeles which should expand their distinct approach to denim to a broader US audience. By distinct, I mean, styles are categorized by certain attributes like, the butt lifting Push Up jeans, Unisex jeans, Reversible jeans and tummy-flattening Push In jeans. These styles are combined with current flavors such as skinny jeans and flare legs. They also show a proclivity towards design with a small offering of pieces that will be sure to draw the attention of more creative and fashionably daring types.

Salsa Jeans range in price from $87 to $210. For more information visit them at www.salsajeans.com