Armani Exchange's A|X Chill Truck, an ice cream truck filled with ice cream and denim "flavors" from Armani Exchange's new Fall line, has been making the rounds in LA. Of course with a promotion such as this you're going to attract a whole host of celebrities and a bunch of them came out when the truck was parked outside of the A|X store on Robertson Blvd. Tony Dovolani, Maksim Chmerskovskiy, Hawaii 5-0's Taryn Manning, Mark-Paul Gosselaar and Gille Marini, Jessica Lowndes, Mario Lopez and Carmen Electra all were able to snap up A|X's newest denim while cooling down with ice cream.
The truck then stopped by Annalynne McCord's 23rd birthday party a day or so later where she was presented with an ice cream cake by a beefy A\X shirtless model. Now the question is, when is this truck coming to New York. We're having a heatwave for crying out loud. Yeah, yeah, I know. It's hot in LA too. But they're used to it. On a more positive note, the promotion helped raise money for the SurfRider Foundation who's focusing their efforts on the Gulf Coast oil spill.
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