Oasis' Liam Gallagher's Plays Designer with Pretty Green Black Label

Did you know that Liam Gallagher of Oasis has his own clothing line? Don't feel bad because I didn't either. Apparently, it's been around for at least three seasons and offers a full range of clothing from sportswear, knitwear, outerwear and shoes. All I can say is, wow, how unexpected.

The company is called Pretty Green Black Label and is designed by the musician with the help of a team made up of "key industry professionals". For those, like myself who would like to put the word designed in quotes, the company stresses that the design process is carefully monitored and developed by Liam who is the final approval for every item within the collection.

This Fall they've launched a men's denim collection. The jeans come exclusively in a straight fit, which is Liam's favorite silhouette, and are available in two washes, black and indigo. Identifying features are the embossed leather patch, a Pretty Green lime green stained logo and a signature Pretty Green coated pocket stud.  

The jeans retail for £85 and can be found at the Carnaby Street Store or Selfridges. For those of us outside of the UK, you can learn more about Pretty Green Black Label by visiting their website at www.prettygreen.com.