Atrium Boutique founder Sam Ben Avarham and Valentino Vettori, a ten year veteran of Diesel, have combined their considerable expertise to create a new line of clothing called IMPROVD. IMPROVD is a collection of avant-garde, edgy pieces that come without the $2000 price tag normally associated with progressive design. Chunky sweaters, worked leathers, distressed denim and well-cut knits seem to be the crux of the line which would be right at home among the edgy, chic lines already sold at Atrium.
To celebrate the launch, Atrium has built a shop-in-shop that opens today, September 22nd from 7pm - 9pm, and will carry the IMPROVD line exclusively. Prices range from $60 for a tee to $500 for a leather jacket with the first one hundred customers receiving a complimentary gift bag.
Atrium Boutique is located at 644 Broadway at Bleecker Street.
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