DenimHunt

Guess to Launch Limited-Edition T-Shirt in Honor of Domestic Violence Awareness Month

(Vanessa Marcil in the limited-edition t-shirt)

Earlier this month, Guess partnered with Susan G. Komen for the Cure and designed a t-shirt in support of the battle against breast cancer. On October 13th, Guess will be launching another special edition t-shirt, this time in partnership with Sojourn Services for Battered Women and their Children. Sojourn is a not-for-profit organization named for abolitionist/women's rights activist Sojourner Truth that provides shelters, hotlines, education and outreach services for victims of domestic violence.

The t-shirt was designed by Ella Marciano, the 16 year old daughter of CEO Paul Marciano, who, along with her mother, fashion photographer Kymberly Marciano-Strauss, was made aware of the organization by daytime soap star and longtime friend Vanessa Marcil. Drawn in purple, the color of Domestic Violence Awareness Month, the t-shirt features words of inspiration like "Hope, Love, Courage, Strength, Community and Empower" molded in the shape of a heart.

With this follow up initiative, Guess appears to be proclaiming that giving back is not a one time thing but a on-going responsibility and that's something we can really get behind.

The shirt will launch October 13th at select retail locations in California and Las Vegas for $24 with 100% of the proceeds going to the charity. You will also be able to purchase it online at www.Guess.com. 

To learn more about Sojourn Services click here.

Style of the Day: Hudson Jeans "Beth Baby Boot" Bootcut Jeans

 

(Hudson Jeans "Beth Baby Boot" in Brigg)

I said it before and I'll say it again, the bootcut is back. Last season we saw a bootcut silhouette slipped quietly and discreetly into many a collection, hiding among the plethora of skinny jeans and jeggings. Only a handful of brands have been openly declaring its return and the latest is Hudson Jeans.

Hudson recently launched the "Beth Baby Boot" jean which is a super-slim bootcut of the kind I used to like to wear at the height of their popularity. A low-rise and a subtle flare adds height and lengthens the legs while the inky indigo wash is abraded in all the right places that make bootcut jeans so flattering to the body.

The jeans retail for $198 and can be purchased on the newly launched e-tail section at www.hudsonjeans.com.

Willow Smith Angling to be a Future Style Icon in J Brand

(image courtesy of JustJared.com)

Guess who was checking out the Milan shows with Mom. It's Willow Smith who, at the age of 9, is actively working on her status as a future style icon. Maybe she should call Lourdes Leon and the two can have brunch with Tavi Gevinson. I think together they can become an unstoppable fashion triumvirate that will dictate trends in all genres ---high end, hipster and high street-- all before the ripe old age of 15. Makes you wonder why you went to school huh?

While attending the Salvatore Ferragamo Spring/Summer 2011 presentation, Jada Pinkett-Smith went for a magnificently chic ensemble in green, while Willow went for a mixture of looks all tied together with black and white. Willow's outfit consists of a leopard print jacket with Gaga-esque shoulders, paired with J Brand's "912" pencil leg jeans in Oz and hip-hop style basketball sneakers. Animal prints and tie dye, hmm, only a select few can get away with thatm but I think she pulled it off.

Look for Willow's blog to launch on her 10th birthday making her the youngest fashion blogger ever. Just kidding. But if she did start a blog, I think she should call it "Fashion Tot" or "Style Child". What would you call it?

The jeans retail for $198 but are on sale for $139 at www.revolveclothing.com.

Bishop of Seventh Warehouse Sale Starts Friday

If you live in the LA area, Bishop of Seventh is having a warehouse sale starting Friday, October 1st through Sunday, October 10th. The invite doesn't say, but it must be a clearing-out-our-showroom-everything-must-go sale since they are having it for over a week. If I were you, I would get there early because with 85% off women's denim and shirts all the good stuff is sure to go quickly.

Where:

1820 Industrial Street

Suite 240

Los Angeles

When:

Mon-Fri: 11am - 6pm

Sat-Sun: 11am - 4pm

H.A-67 Women's Spring/Summer 2011 Video Lookbook

There's a new denim brand coming to the US and it's called H.A-67. The brand was inspired by the Summer of Love movement that occurred in 1967 in the Haight Ashbury district of San Francisco. Hence the interesting name. The company was founded by Michael Mechaly former brand president of Sacred Blue and Coil and has enjoyed success in Europe and Japan.

For their Spring/Summer 2o11 women's collection, instead of doing the usual photo editorial, they've put together a video lookbook with commentary from Mechaly himself. The styles shown stay true to the brand's focus of mixing vintage washes with modern silhouettes. Several styles stood out to me, particularly the Twiggy Legging in Dark which was a cropped legging that stopped just over the knee as well as the Kelly Bermuda in Dark Midnight Blue, which were pinstriped, knee length shorts in a body-hugging silhouettes. Another standout was the Suspender Skinny, a skinny jean with suspenders and moto details.

The prices range from $105 - $152 and they can be purchased at www.Jeans.com. For more information visit them at www.HA-67.com.

7 For All Mankind and Bloomingdale's Invites You to "ID Your Denim". Event Kicks Off Tomorrow!

It's amazing how shopping for denim has changed over the years. With the higher pricetag, you not only get a great fit and quality denim, but every once in awhile you get style advice and tips from denim experts at various events.

In this case, 7 For All Mankind has teamed up with Bloomingdale's for an event series called "ID Your Denim".  When you purchase a pair of Seven jeans a denim design expert will be on hand to help you customize them with embellishments like studs and crystals for free. The event kicks off tomorrow in New York but will also be happening in other locations in the US.

Thursday, September 30th, 5pm - 8pm

59th Street, New York City

Saturday, October 2nd, 1pm - 4pm

Aventura Mall, Florida

Fashion Valley Mall, San Diego

Roosevelt Field Mall, Long Island

We Like Emmy Rossum in Marc Allison Jeans

Emmy Rossum is one of the more low-key starlets. I can really get behind that because we need more examples of young Hollywood stars that display a high level of class. However, the downfall for a writer is that they don't leave you much to talk about. In this case it doesn't matter because she looks great and that's all I need.

Emmy has a knack for taking items that may seem questionable alone and putting together something that is fun, sophisticated and effortless; like when wearing clogs and a floral belt with a denim dress or pairing a black and white, polka-dotted blouse with dark jeans. This time she was spotted running errands wearing a pair of Marc Allison "Z Skinny" jeans in Resin and I love, love, love how she paired them with a tartan blazer and beige heels. We give a lot of credit to hipster icons like Alexa Chung or style mavens like Kate Moss but I'd rather give credit to those whose looks are chic, effortless and attainable like Emmy.

For more information about Marc Allison Jeans, visit www.marcallisonjeans.com

Just For Fun: Special K Survey Discovers Jeans Rule...You're Life

 

I never thought, ever in my life, that I'd be writing a story about cereal. I haven't really eaten the stuff since I was in college and nowadays the most contact I have with it is gasping at the steep pricetag when I walk down the breakfast aisle in the supermarket. But, there's a first time for everything.

Kellogg's Special K recently commissioned a survey which included 7500 women between the ages of 18 and 55 from 15 different countries and this is what they discovered;

• Nearly 2/3rds of women say jeans are the first article of clothing that indicates weight loss or gain
• 65% of women say they would buy themselves a pair of jeans as a reward for losing weight
  
• Over 50% of women have jeans that don't fit
  
• 60% of women who own jeans that are too small hold onto them in hopes of fitting into them again
• 1/3rd of women have tried to lose weight for the sole purpose of fitting into their jeans
• 63% of women say they would wear jeans on a date, to a party or to work

So I guess when you put it all together, if you're a woman, especially one with real or perceived body-issues (for most it's the latter), jeans control your life.

Correction: Chip Foster to Launch "Pray For Mother Nature" Jeans. And You're Invited!

Save the Date! After the success of their namesake line, one half of the dynamic duo behind Chip + Pepper Jeans, Chip Foster is branching out. This Thursday, September 30th will mark the launch of his brand new denim line called "Pray For Mother Nature" which will be held at Santa Monica boutique Planet Blue from 7pm - 11pm.

The entire line will be available to preview while you sip cocktails from AMP Energy and Belvedere Vodka and listen to music from a special guest DJ. Chip Foster himself will be there for the launch and will personally help event-goers pick out the perfect pair of jeans. A gift bag will be given with each purchase of Pray For Mother Nature jeans, but even better,  a percentage of the proceeds will go to Heal the Bay, an organization dedicated to making the waters of SoCal safe and clean.

[email protected] to attend. 

Planet Blue

2940 Main Street

Santa Monica, CA

Whitney Port Looks Great but Hungry in O*T*R Jeans

The City's Whitney Port was spotted in New York City getting her morning coffee before starting what was sure to have been a busy day. She looks great in a pair of O*T*R "Renegade" skinny jeans in Notorious, ankle high boots and a solid black blouse that I want, want, want. 

However, I must say, girlfriend looks like she could use a sandwich. Eat Whitney, Eat!

The jeans retail for $136 and can be found at www.revolveclothing.com.