J Brand Launches 5 x 5 London Collaboration
Earlier this month J Brand launched the '5 x 5' collection which is a collaboration with five up and coming British designers. Each designer created a pair of J Brand jeans in their own unique interpretation with each design being available at one British department store.
"Our mission is to be a fashion leader that is making a difference," says Jeff Rudes, CEO and Founder of J Brand. "The project will help support future young designers through the Centre for Fashion Enterprise, the London organization that provides business guidance and mentoring for emerging fashion talent."
The designers and stores in order of appearance are;
Peter Pilotto for 5 x 5 at Selfridges
Richard Nicoll for 5 x 5 at Liberty
Christopher Kane for 5 x 5 at Harvey Nichols
Meadham Kirchhoff for 5 x 5 at Browns
Erdem for 5 x 5 at Harrods
The collection will also be available at US stores Intermix online and Jeffrey New York.
DenimHunt at Helmut Lang showroom for Spring/Summer 2012. Incredible craftsmanship, exquisite beauty.
Great runway shot from G-Star's runway show in Berlin. Photo courtesy of G-Star Raw.
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