Diesel's Ass Kicking Sneaker Campaign Will Have You Laughing Out Loud. Yes It's That Funny!

 

Diesel's campaign for their Fall/Winter 2010 sneaker collection is not centered on the foot but solely on the ass. The ass you say? Yes Asses, I say. As a matter of fact, they have a whole collection of photos of feet clad in Diesel sneakers connecting with...you guessed it...asses. But before I go even further let me get the PSA out of the way.

For Fall. sneakers come in two style groups the "Claw" and the "Treatments". The Claw group has a side-strap which is a major characteristic of Diesel sneakers. The Treatments (doesn't the name sound like an indie rock group?) consists of just that, embroidered logos, treated materials and custom soles. 

Now back to the asses. Along with the ass-kicking photos, Diesel has released a video that is high-larious to the highest hilarity. Basically it's a giant sneaker on wheels, chasing after a giant ass. A GIANT ASS! Like it's ass all around with one hell of an ass crack. I seriously laughed hysterically when I saw the ass peaking around rocks or blowing smoke through it's ass-hole....at the sneaker...James Bond style!

I love this campaign! Brilliant!