There is nothing like being witness to the evolution of a brand. Although MiH Jeans has a history going back to the 1960's, it's recent incarnation, which initially drew inspiration from its archives, has evolved into more than just a heritage brand. Spring/Summer 2011 brings new fits, fabrications, a special capsule collection and a separate heritage line that has grown in size and distinction.
With each passing season the collection becomes more and more sophisticated, eschewing the overt sex appeal common in women's jeans today, for more polished silhouettes. Add to that soft, hazy, sun bleached effects, as well as nostalgic washes, and the result is a women's denim collection that is like no other in stores today. Case in point, where it has become common to coat a pair of jeans with wax or polyurethane in order to achieve a rock & roll, edgy, leather-like finish, MiH uses a lighter coating on the "Marrakesh" trouser" (above), that enhances the vintage wash while simultaneously modernizing it. The result is a trouser that is quite refined. The slim slouch "Tokyo" jean with rolled cuffs channels a look popularized by the boyfriend jean, but are much more chic and unlike the boyfriend jean, are more likely to have staying power in your jean rotation.
MiH's Heritage Collection uses selvedge denim, a rarity in women's jeans, but manages to tone down the masculine hardness of it. This is most notable in loose fitting jeans that have the lightweight, crinkled look of linen pants. However, just like in men's jeans the selvedge edge can be shown off in rolled cuffs with additional selvedge stripes added to the pockets.
Pops of color, in pastel brights and an amazing olive green, were sprinkled sparingly among the indigos this season adding an element of fun. Pink chambray shirts and sunny yellow jeans were given the same washed down, sun-bleached look and blended in seamlessly with the overall nostalgia.
Rounding out the season are a selection of classic shirts and tees made in light, airy styles that are complimentary to the collection.
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