7 For All Mankind Fetes 10th Anniversary With Vanity Fair

 

 

7 For All Mankind is really going all out for their 10th Anniversary year. And they should. After all, who knows where premium denim would be if it weren't for them. We should all be celebrating.

The brand recently teamed up with Vanity Fair magazine and held an exclusive event at a private home in Beverly Hills where the entire home was transformed into an interactive gallery of "The Seven Senses". The theme was inspired by the photography of 7 For All Mankind's new coffee table book ---a 264 page tome of the same name that interprets the brand through the seven senses (the five senses plus intuition and style)

The gallery allowed guests, which included Justin Long, Amy Smart, Nikki Reed, Elizabeth Gilles and Holly Robinson-Peete, to immerse themselves in the sensations of the seven senses by some very creative techniques. For "Sight", images were projected on the walls to create optical illusions. "Scent" was a more fashionable version of scratch and sniff. Listening stations that filled ears with the verve of Los Angeles represented "Sound". "Taste" was represented in a unique food experience with beverage dispensers displayed artfully on the walls. "Intuition" was expressed through a movement and technology showcase, while "Style" was, of course, a display of 7 For All Mankind's 10th anniversary collection. Guests used the sense of "Touch" to feel their way along the walls to other sensory rooms.

It would be awesome if they put a showcase like this in one of their flagships. Whatever they choose to do we have to extend our congrats on a decade of success. Looking forward to the next 10 years.