M2F Brand Denims Spring/Summer 2011 Lookbook

 

New brand M2F has gone literal with their Spring/Summer 2011 offerings with a palette of traditional spring colors in vintage-style washes. Indigo isn't just an afterthought with this brand. It's virtually non-existent. That's not a bad thing, however. Who says denim has to be so predictable.

The pastel pinks, lavenders and yellows aren't the only thing that stand out about this brand. They are also environmentally friendly with jeans colored in a dye bath that uses no toxic chemicals and 50% less water and energy.