August 25, 2011

First Look: Gemma Arterton for G-Star RAW's Fall 2011 Campaign

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When I first found out the Vincent Gallo was going to be the new male face of G-Star RAW alongside Gemma Arterton I thought it was kind of exciting. He has such a subversive aura around him which is so contradictory to Gemma whom I only know as the sugary spy Strawberry Fields in Quantum of Solace and the wily Princess Tamina in Prince of Persia.

After releasing images of Gallo a few weeks ago, which we loved, G-Star has finally sent us images of Gemma's shoot. Can I say, this girl is like a chameleon. She looks different from one movie to the next and the same can be said of this campaign. Whereas last season she looked like a cute girl in edgy clothing (Gemma Arterton is the New Face of G-Star Raw!). This season she is a full on rockstar and G-Star is making it easier for us to emulate her look by selling all of the clothing from the campaigns with special hangtags.

The combination of these two stars is kind of exciting. Knowing G-Star the two of them will be doing a lot more than just taking pictures. I'm so incredibly curious to see what they have in store for them...and us.

 




 

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  • DenimHunt at Helmut Lang showroom for Spring/Summer 2012. Incredible craftsmanship, exquisite beauty.

  • Great runway shot from G-Star's runway show in Berlin. Photo courtesy of G-Star Raw.

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