DenimHunt: Fidelity Denim launches the DedicatedDenim jean in recognition of World AIDS Day

October 17, 2011

Fidelity Denim launches the DedicatedDenim jean in recognition of World AIDS Day

Wear it like you mean it.

Fidelity Denim released a special edition women’s jean on October 15th in recognition of World AIDS Day, December 1st, 2011. The Fidelity DedicatedDenim initiative will commit 100% of profits (about $100/pair) from sales to the Elizabeth Glaser Pediatric AIDS Foundation. This will help the foundation in its vital work to thwart pediatric HIV and AIDS around the world.

The custom, low-rise skinny jean is available in on-trend red at www.dedicateddenim.com.

Posted by Eben Nicastro at 10:32:56 PM in Philanthropy

Technorati Tags: AIDS Foundation, Elizabeth Glaser, Fidelity Denim

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October 17, 2011