Cotton's 24 Hour (denim heavy) Runway Show, South Beach

This weekend, Cotton’s 24-Hour Runway Show will transform Miami's South Beach into (literally) a world stage of fashion. Cotton and MTV.com are aiming to set a new record with the marathon noon-to-noon show. Over 1,440 stylish cotton-heavy looks will come down the runway, one per minute, worn by dozens of models including 24 first-timers chosen from Cotton's Style Search online contest. Looking at the roster of participating fashion labels, denim will have a huge presence. In addition to major denim brands like Guess, AG Jeans, 7 For All Mankind, Replay, Lucky Brand and DKNY Jeans, the show will also feature looks from specialty denim purveyors Atrium and Denim Habit. 

Hosted by E! News's Giuliana Rancic, the event begins at noon on November 19, and keeps going until noon on November 20. Live coverage and streaming of the event by MTV.com will capture this moment in fashion history.