Etro's "cooked" shirt interactive catalog

Last year, Etro introduced the concept of do-it-yourself coloring or dyeing with "The 'Cooked' Shirt", an online book by Kean Etro. The how-to manual features cooking techniques and very natural dyestuffs for giving one-off color effects to Etro's pristine white shirts. While my favorite method is for the blueberry-baked shirt, I'm more likely to sport the salt-cooked version. All of the techniques could provide new surface interest to thrifted denim and chinos.