G-Star unveils its U.S. web store

Today, G-Star launched its shopping portal, Shop.G-Star.com, for the U.S. market. The denim brand, which already offers on-line shopping to international consumers, will offer a wide variety of key G-Star men’s and women’s denim, apparel and accessories, including Correct Line, G-Star by Marc Newson, RAW Essentials and RAW Sustainable. The site is pretty slick, and features behind-the-scenes footage and imagery from recent G-Star campaigns.