November 07, 2011

Notify's adorable kid's denim for Spring/Summer 2012

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Notify Denim's childrenswear line builds upon key themes from the women's collection, including gold leaf treatments, railroad denim updates, metallic surfaces, and contrasting waistbands. The metallic floral prints have a bit of flash yet remain sweet and innocent for youngsters. The undyed jeans with grey waistband and indigo with black jeans are miniature replicas of adult versions, showing the marketability of this easy update. Along with hickory denim and cargo pockets, khaki and pastel denim tones look right for kids next spring.

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  • Helmut Lang, New York City

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