Notify Jeans, Spring/Summer 2012 lookbook

Nothing like a good summer lookbook to distract me from the arctic chill that has settled over NYC today. Avoiding the outdoors, I've spent the afternoon happily flipping through the Spring/Summer 2012 looks for Notify Jeans for both men and women (follow the links for postings on DenimHunt's showroom visits). 

Shiny coatings and bold refreshing colors update Notify's key fits and premium fabrics. Color combinations of bold blue or fluorescent denim paired with nude or beige tops are forward-thinking, showing a key direction for summer. They especially stand out against the tanned to pale skin tones of both models, and the simple yet sleekly effective styling of the lookbook.