DenimHunt: Visit Emmy Rossum's Closet, Cotton Incorporated

April 23, 2012

Visit Emmy Rossum's Closet, Cotton Incorporated

Emmy Rossum is the latest young starlet to become Cotton spokesmodel. Perusing Cotton's website researching new denim innovations, I found this great interactive shopping guide based on the personal styles within Emmy's closet.

Getting a glimpse, visitors see her favorite everyday items as well as her red carpet show-stoppers. Each piece has an accompanying video with an explanation from Emmy, as well as links enabling purchase. The innovative sliding-scale provides the opportunity for similar items at lower price points. Celebrity style remains an important trend indicator for shoppers, and this interactive guide is a great new resource.

Posted by Eben Nicastro at 06:00:00 AM in Celebrities, Denim Shoppe, Denim Vids, Lifestyle

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