Vogue and Phillip Bloch Host the Opening of NYDJ New Shop-in-Shop in Bloomingdales
I've been spending a lot of time at Bloomingdales lately and sadly it's not to shop. A string of events from the launch of BPD Washhouse to a 2AM Club mini-concert promoting a new collab between Sportiqe and ESPN have had me running back and forth to the famed department store.
Yesterday evening Vogue Magazine and famed celebrity stylist Phillip Bloch hosted a fete celebrating the opening of NYDJs new shop-in-shop within Bloomingdales. The shop is situated on the third floor and the space was almost unmaneuverable as many fashion folk came out to enjoy the festivities and hopefully get a chance to chat up Mr. Bloch. There were a crush of cameras around him so all we could do was stare but it was still enjoyable nonetheless.
The shop itself is clean and pristine. It's set up as any other sportswear line except, obviously, there is an abundance of denim. Hanging on the racks, folded on shelves, displayed on bars it is a veritable denim feast and customers are going to enjoy shopping it.
More pictures of the event after the jump...
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