November 20, 2013

Aisha Mixes Metal and Camouflage in WHO.A.U. #thejetsettingjean

Who.A.U. aisha, camouflage, best camouflage cargo skinny jeans 2013

So let me tell you a story. It's a very good story...

Several times this year, while walking down 34th Street between Herald's Square and Penn Station, a particular shop across the street from Macy's kept making it's way into my peripheral vision. So much so that I developed a minor fixation on it. It could have been the perplexing name, WHO.A.U. or simply the distinct orange background on which it was typed. I can't say. But for whatever reason, no matter how zoned out I was, I always managed to come out of my trance as soon as I walked passed it. It happened so often that I had this little game I played in my head where I tried to figure out how to pronounce the name; Who Ahh You? Who Are You? Who You? Who Australia? I think this little ritual actually kept me from walking inside to see the merchandise. It became like a game of make believe. A mystery. A guessing game of what could be in the shop with the curious name. To actually go in would have meant ruining the game and making my special little shop just another retailer in a block full of them. 

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About a month ago, in the most serendipitous moment, the cool peeps at WHO.A.U. reached out to me via Twitter and, no kidding, I thought to myself, why is my make believe store tweeting? God, I'm so weird sometimes. So long story short, we arranged a meeting and I went to my mysterious orange shop with the funny name knowing my little game was now over (you're probably thinking for the best). First thing I asked was how to pronounce the name. Ahhh. Who. Ay. You. And the end was complete. I mourned for a nanosecond because the moment I walked around, I was taken. 

The shop is California surfer meets prepster. And get this, they're based out of Korea. Next time I go in I'll make sure to get some pics for they do speak a thousand words. In the meantime, there were the most amazing jeans with an antique tapestry-style floral print that I couldn't stop fixating on. Look for those in the next Jet Jean piece. The camouflage cargos (above) I liked too, but they didn't give me the same level of ooh and ahh. But then, I've always had a little bit of a bias toward camo. It's never really been my thing. But I gave them to Aisha to style and was sold by the way she put it together.

Aisha paired the cargos with a Factory by Erik Hart mesh top (similar), Zara t-straps (similar) and accessories from Gorjana & Griffin and  Beyond Rings (similar).

 

Who.A.U. aisha, camouflage, best camouflage cargo skinny jeans 2013 Who.A.U. aisha, camouflage, best camouflage cargo skinny jeans 2013
Who.A.U. aisha, camouflage, best camouflage cargo skinny jeans 2013
Who.A.U. aisha, camouflage, best camouflage cargo skinny jeans 2013
Who.A.U. aisha, camouflage, best camouflage cargo skinny jeans 2013

 

 

 

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