Lily Aldridge Looks Like That in XOXO...
If Sports Illustrated cover girl Lily Aldridge looks like that in XOXO, I wonder what it will do for me? Delusional, sure, but isn't that what we all are thinking? I know, I know...Marketing 101. But did you ever think you'd be thinking such things about XOXO?
It's been a long while since the brand has had my attention as a competitive brand. Once popular in the 90's, fast fashion chains like H&M and Forever 21 have long since stolen the spotlight, and the customers, from department store juniors' brands, but as I always say, fashion is cyclical and every once-forgotten brand can leverage it's obscurity to stage a tremendous comeback.
Is this the case with XOXO? Well, let's look at the facts. Correction, the fact (singular). Lily Aldridge. The Victoria's Secret beauty recently shared the cover of Sports Illustrated Swimsuit Edition, an achievement that can be described as winning one of the Triple Stakes of modeling (Campaigns, Media, Runway). With her soon to be a mainstream name, if not a household name, XOXO's use of her as the face of their campaign is pretty smart.
With that said, a comeback is nothing without substance, and in this case the substance is the clothing. So will the product meet the hype? Well, that remains to be seen.
Are you ready to stock your closet with XOXO again?
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Related: Lily Aldridge for XOXO
