Joe's Jeans Water Proof White Jeans Stand Up to the Test
Joe's Jeans has been getting a lot of mainstream press over its latest offering – a collection of stain repellent white jeans. The line is fittingly called Spotless and utilizes "an innovative wash treatment that repels spills". In other words, a water repellent. When friends ask my advice on how to keep white jeans clean, I always recommend Sof Sole Water Proofer. It's a water repellent spray sold at DSW. I've used it on coats, jeans, canvas sneakers, you name it. It's a highly effective water and stain repellent. Therefore, when I was tipped off about Joe's Jeans Spotless I had two thoughts -one, why has no one thought of this before and two, at just under $6.00 wouldn't it be cheaper to just buy the spray?
Joe's Jeans boasts on their e-commerce site that the jeans can resist liquids like soda, coffee, wine and water which various media outlets have been happily putting to the test. Online videos from the Daily Mail and the Today Show feature staffers happily pouring all manner of liquids on the white jeans. My favorite reaction so far has been that of Tamron Hall of the Today Show who had to be coaxed repeatedly into pouring a cup of coffee on Natalie Morales. Her reaction was spot on because that's how many of us feel about stains on white jeans or anything white for that matter. Just one little speck can send a person into a whirlpool of Tide pens, vinegar and bleach all so you can drop it off at the dry cleaner anyway.
There will be none of that with these jeans. They really do repel liquid effectively. Test after test showed liquids beading up and running right off the jeans like glass. In some cases the liquid was sopped off with a paper towel, but still the same result. I have to admit, water repellent spray although great, will not have such a drastic effect, nor will it last as long. The treatment Joe's Jeans uses is supposed to last up to 20 washes. If you consider that with this technology you won't need to wash as often, that could turn out to be quite a long time.
Now can we find a way to add this treatment to all our clothes?
Click below to see the Today Show and Daily Mail staffers go to town.
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