A Season Based on Alchemy - Amsterdams Blauw
Alchemy Blues, that's the theme for fall of Scotch & Soda's mens denim line Amsterdams Blauw. Alchemy as in earth, wind and fire. Seems far-fetched to create a theme around the classical elements for denim, but when I read the description it actually made sense.
"This season we were inspired by the ancient craft of alchemy and its endless pursuit of the fabled philosopher’s stone. We looked back to the days when alchemists strived to transform base materials into precious metals and found a strong link to the Denim enthusiast and his tireless hunt for the 'Indigo Holy Grail.'”
Makes sense to me. Make sense to you?
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