Rialto Jean Project Brings Art Therapy to Denim Design
There's been a growing trend among entrepreneurs in varying industries to incorporate philanthropy into the mission of their startups and it's always amazing to see the creative ways in which apparel designers give back.
Erin Feniger, Founder and Creative Director of the Rialto Jean Project has a unique approach to denim design. Feniger sources vintage denim from reputable brands such as Levi's and hand paints them in her Venice, California studio. The result is an entire line of artfully paint spattered jeans.
A quick look at the RJP site and I found three basic silhouettes -boyfriend, skinny and flare, all of which have a range of colors and styles. There's also a service for those who'd prefer to have jeans customized to their own personal tastes, but with every jean in the line being custom only the pickiest of customers would ever need such a service.
Proceeds from the jeans, which cost up to $200, goes to fund art therapy programs for children at the Children's Hospital Los Angeles which is documented on their website.
Their motto is "Denim Doing Good". I like it.
Scroll down to see more pictures of the Rialto Jean Project.
