When Did CAT Get So Cool!
CAT as in Caterpiller as in the construction equipment has been on an epic rebranding mission that kicked off last spring with a runway show in Brooklyn Navy Yard featuring their workwear-inspired street shoes (see CAT Footwear's Night of Booze and Shoes).
This week CAT took it to the people with the opening of a pop-up store in 47th and Lex that hailed the return of the brand's original Colorado boot available for the first time in the US since the 1990's. And what's a launch without the requisite street artist to add to the "it" factor. In CAT's case the "it" factor was multiplied by five as artists Ivan Orama, James Gulliver Hancock, Liz Lomax, Amanda Dolan, and Misha Tyutyunik unveiled their reinterpretations of the Colorado boot in an exhibition aptly title "Colorado Couture".
