ISKO Releases Official Statement about their new ISKO ARQUOS Athleisure Denim Technology
ISKO is leading the way in denim technology and their new ARQUOS collection of performance denim is sure to change the way we think of wearing jeans entirely. According to their official statement,
“Venturing into the high-performance sports apparel market was a natural progression for ISKO," says Marco
Lucietti, Global Marketing Director of SANKO/ISKO™ division. "We are always looking to the future, creating
denim at the forefront of technology and style, and are thrilled to introduce denim as a key player in
athleisure."
Separated into five athletic concepts, Dance/Yoga/Fitness, Urban Tech, Commuter Biking, Outdoor and Weekend, the fabric technology is firmly aimed at the fitness and athleisure market. However, the performance properties such as smell reduction, waterproofing and anti-bacterial are properties that will be welcome in even a regular pair of jeans and jackets. Dare I say, 2016 is going to be a groundbreaking year for jeans and I'm looking forward to it.
