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Georgia May Jagger is the New Face of Pepe Jeans

Rock scion Georgia May Jagger is the new face of Pepe Jeans

7 For All Mankind is Showing Their Collection in 3D

Via 7ForAllMankind.com/Experience

I heard a new term the other day...Merchantainment. Like Edutainment it's a combination of the words "merchandising" and "entertainment" and, as I understood it, is meant to convey the idea of adding entertainment to the shopping experience. 

7 For All Mankind recently launched an art house-style film set in Paris in front of a french chateau called Visions of California. It's not the shadow of palm trees gliding across the buildings very french interior that's the selling point, though. It's the fact that the clip was filmed in 3D. And with the use of a device called Google Cardboard, which I had to google (is that a pun?) you can watch it on Google Play (0kay enough of that). 

Viewer

It won't be available on iTunes until later this month, but the 7FAM boutique in Soho is one of the stores hosting the 3D experience with customers given the use of a custom viewer.

All in all, it's a novel way for fans to view the spring collection and with virtual reality being a huge buzzword this year, it's certainly an attention grabber.

So back to Merchantainment. I'd say this qualifies.