DenimHunt

Cutting Costs With Denim

Here is an interesting bit of information that was brought to our attention;

With many American families closely watching their household budgets, a new wardrobe each season is no longer a given. According to the Lifestyle Monitor survey, 64% of respondents noted that they have less this year to spend on clothing than last. In order to help your family save on clothing expenses, Cotton Incorporated has put together a series of informative web videos that help consumers get the most out of the fabric.

In the latest webisode, product expert Norma Keyes shares her insight on denim, discussing how the versatile fabric has long been a standard of one’s wardrobe. Norma not only focuses on the affordability of denim, but how denim remains a wardrobe staple. From comfort to style, Norma traces why denim is popular and relevant year in and year out.

Finally, Norma gives a sneak peek at the future of denim – a water repellant technology  that is perfect for recent rainy days. Alexander Wang actually used this technology, called STORM Denim (TM), to great success.

 To see this webisode, please visit http://www.mediaseed.tv/Story.aspx?story=36646.

Denim Therapy

We were recently tipped off to one of the coolest things in denim we've seen in a long time.  Ever wear your favorite pair of jeans to shreds? Until recently there were only two alternatives, sew on a patch or leave it alone. If you're like us you've probably shunned the patch, continued to wear them and risked exposure of all your naughty bits.  Enter Denim Therapy.  Denim Therapy is a relatively new company that provides denim restoration and repair services to your favorite jeans.  Basically, denim thread is woven into the damaged area of the jean and made to mimic the original grain, color, and feel. The end result is virtually undetectable.  Even more amazing is that it will only cost you about $7/inch! That's a small price to pay to be able to wear your fave jeans that much longer.  In addition to their repair services, they also host a denim blog and we are really loving the DIY section.

In our most incredibly humble opinion, for premium jeans that are reaching prices upwards of $200+, we think, and we're sure you'll agree, it's worth paying for a little therapy. Look for this amazing company among our Denim Lovers.

What is Selvage Denim?

So what is it about premium jeans that makes them premium? If you are a true denim connoisseur then you know it's more than just the brand. One trait that improves the quality (and jacks up the price) is the use of Selvage Denim.  Normally, on denim of an inferior quality, the edge of the fabric on the loom must be stitched otherwise it will fray, but with selvage denim this isn't necessary.  According to Websters, Selvage is "an edge produced on woven fabric during manufacture that prevents it from unraveling".   It is produced on a special kind of old-style shuttle loom that uses one continuous thread when going back and forth.  Back in the old days, weavers would sew the two selvage edges together using different colored threads to identify the fabric and this technique is still used today. However, the edges are stitched together on the outseam so when the jeans are cuffed the selvage is visible. We love it when old-school necessities become new-school trends.