DenimHunt

Yoox.com is on the iPad

Yoox.com can now be added to the list of being one of the first e-commerce sites to launch an app on the iPad. The Italy-based, luxury e-tailer already has apps on the iPhone and iPod Touch. Visit http://www.itunes.com/appstore/ to download.

Dr. Martens Celebrates 50 Years

Can you imagine a world without Dr. Martens? If you were born less than 50 years ago than probably not. Dr. Martens, the shoe that has represented youth for generations is celebrating its Golden Anniversary. That's right. 50 years! Hard to believe a brand that's changed very little has remained relevant for so long.

To celebrate their anniversary, Dr. Martens has launched a commemorative, limited-edition collection consisting of the 1460 boot and 1461 oxford. Only 1460 pairs of boots and 1461 pairs of oxfords were handcrafted in the original UK factory in Wollaston, Northamptonshire and are made of premium, polished pebbled leather of black or red.  The shoes will come in a limited-edition box with a certificate of authenticity personally signed by the founders, a bespoke swingtag and gold footprint tissue paper. 

Figure out the significance of the numbers yet? The numbers represent the brand's birthday, the 1st of April 1960. The limited edition collection was launched April 1st and retails at $200 for boots and $180 for oxfords.

 

 

Jodi Arnold Promotes The Limited Collaboration with a Five City Appearance

 

Designer Jodi Arnold and The Limited are the latest brand and designer collaboration to occur since, um, say, yesterday. Let's face it, collaborations in fashion are going the way of collabs in music, which is a non-poetic way of saying they are probably here to stay. 

What makes this one stand out is I have yet to hear of a collaboration with The Limited and the cool way its being promoted. Jodi Arnold will personally unveil the Jodi Arnold for The Limited collection during a five-city fashion show tour. Jodi along with a team of style experts, and The Limited CEO, Linda Heasley, will also offer advice on how to wear the collection which is marked by her signature design aesthetic. 

Guests can also expect cocktails, surprises, 40% off The Limited merchandise and a chance to win a $250 wardrobe. Tour dates are;

March 24 - Perimeter Mall, Atlanta GA 6:00 - 9:00p

March 30 - NorthPark Center, Dallas TX 6:00 - 9:00p

March 31 - St. Louis Galleria, St. Louis, MO 6:00 - 9:00p

April 12 - Water Tower, Chicago, IL 6:00 - 9:00p

April 13 - Tysons Corner Center, Washington DC 6:00 - 9:00p

RSVP online at www.thelimited.com/jodi-arnold  to attend an event in your area.

GUESS and FIDM Announce Winner of the GUESS Design Challenge

 

 

GUESS, Inc along with The Fashion Institute of Design & Merchandising (FIDM) has announced the winner of the GUESS Design Challenge. The GUESS Design Challenge was held on March 13th in conjunction with the Annual FIDM Debut Fashion show. The FiDM Debut Show selects ten gifted students each year to present their first collection. This year, within each of their collections, was a denim-focused GUESS look using washes previously chosen by the GUESS design team.

This year's winner, chosen by Maurice Marciano, Chairman of the Board and Co-Founder of GUESS, is student Brittany Vu. As the winner, Brittany was offered and accepted the position of Design Assistant as well as the opportunity to be involved in the step-by-step production of her winning design (below), which will be incorporated into the upcoming season. Congratulations Brittany Vu!

 

 

 

GUESS & FIDM Unveil New Design Challenge Partnership

 

GUESS and the Fashion Institute of Design & Merchandising (FIDM) are coming together to launch the GUESS Design Challenge during the Annual FIDM Debut Fashion Show. 

The FIDM Debut Show selects ten gifted students each year to present their first fashion collection of up to 12 looks. This year, among each students collection, will also be a denim-focused GUESS look using washes previously chosen by the GUESS design team, and judged by a group of GUESS executives

The winner of the challenge will be offered the position of Design Assistant by Maurice Marciano, Chairman of the Board and Co-Founder, GUESS and have their winning design incorporated into the upcoming season. 

"One of our strengths at GUESS is keeping our brand relevant to the ever-evolving consumer and in order to do so, we must find young and innovative talent, such as the highly gifted students we are partnering with at FIDM,' says Marciano. 

"This wonderful design challenge typifies the commitment of GUESS, Inc to create opportunities for young people," says Mary Stephens, FIDM Director of Fashion Design. The Annual FIDM Debut Fashion Show benefits the FIDM Scholarship Foundation. 

Former Rachel Zoe Assistant, Taylor Jacobson, Partners with Kasil

 

(image courtesy of People.com)

Taylor Jacobson, the assistant who gained a small bit of buzz on the celebrity blogosphere last year when she was let go by famed celebrity stylist, Rachel Zoe on Bravo's Rachel Zoe Project, has bounced back nicely. Jacobson, a stylist in her own right, has partnered with LA-based premium denim brand, Kasil Jeans for the very first collaboration involving The Workshop. The Workshop was launched by Kasil as a platform for collaborations with young talent in styling, music and contemporary art. 

According to David Lim, Creative Director, Kasil, "She is the quintessential trendsetter. Her sense of style adds funkiness to the street chic that compliments our collection."The 'Minx', an ultra-skinny fit made with Italian and Japanese denim is the result of the Taylor Jacobson by Kasil Workshop and will come in four washes. "My vision was to create a transitional jean that was edgy yet polished at the same time. A feminine collection juxtaposed with masculine undertones," says Jacobson. 

The jeans will hit stores in April and will retail from $168 to $180. 

 

 
 

 

 

Cult of Individuality Launches Women's Line for Fall

 

Men's denim brand, Cult of Individuality, has gathered quite the celebrity following since its debut in Spring of last year. It's been seen frequently on stars like Jerry O'Connell and Jamie Kennedy, but has also been worn by Entourage star Kevin Dillon, Sex and the City stud, Gilles Marini, Twilight vamp, Peter Facinelli and many others.

Because of their success in menswear, its seems only fitting that they would try to translate it into a women's line. There are several silhouettes that will be offered for women; the Bohemi bootcut, the Karma straight leg, the Teaser skinny, the Flirt denim legging, and the Alter Ego boyfriend style. The line will retail from $98- $135 and will be available at denim boutiques such as Atrium, E Street Denim and Sebastian's Closet starting in July. 

"Cult of Individuality jeans feel like home the moment you put them. They feel like you've had them forever. My line is for people who live in their jeans and simply love denim," says Ron Poisson, designer Cult of Individuality. 

 

 

 

 
 
 

Hudson Jeans Launching 'Resurrection' Capsule Collection

 

 

Hudson Jeans is launching a new capsule collection called Resurrection. The collection attempts to call attention to the parallels of fashion and art by "transforming denim into wearable artwork".

Spearheaded by head denim designer, Ben Taverniti, six pairs of vintage jeans were used to create one-of-a-kind, new and experimental designs. Each pair features details like zippers, buttons, distressing and the brand's signature triangle flap pocket, placed in odd but edgy locations.

The collection launches in April at exclusive retailers across the U.S. such as Barney's New York. Only 120 pairs of jeans are available at the wallet-busting price of $995, however, the limited quantities make them collectors items for hardcore denim connoisseurs. For everyone else, they're just nice to look at. 

 

 

 
 

4 Stroke Jeans Now Available at Atrium

 

4 Stroke jeans has just entered New York's denim mecca better known as Atrium. Atrium, located in Soho, is known for being the foremost authority on the hottest denim brands in New York City and attracts clientele from all over the world. 

The styles that will be available are the Warsaw jean in 'New Skin', a 5 pocket straight leg made of black see selvedge, and Arrest Yourself, a blacktopped, stretch selvedge jean. Both styles are limited edition raw denim. 

Billy Reid Named Best New Menswear Designer in America

 

DenimHunt sends a hearty congratulations to menswear designer Billy Reid, who has just been named the "Best New Menswear Designer in America" by GQ Magazine, CFDA, Levi's brand and Bloomingdales.

As the winner Reid receives $50,000, plus the opportunity to create a limited-edition collection for Levi's. The collection will receive an exclusive, month long debut at several Bloomingdales locations in the Fall with one outfit being featured in the September issue of GQ. He will also participate in a mentoring program by GQ, Levi's and Bloomingdales.