Moleskine Pop up shop at the Old Street Underground
If you haven't tried a Moleskine notebook yet, you do not know what your missing. I don't know what it is about Moleskine. Seriously, what it is that makes them so appealing? Do you know? All I know is ever since I was gifted one a few years ago, I haven't been able to keep my notes in anything else.
Normally you'd have to go to a specialty store like Barnes & Nobles to purchase one, but Moleskine is continuing it's expansion of standalone stores. Yes! That means more product, more options and more innovation. This expansion is mostly happening in Europe, although there were shops opened in Soho as well as Short Hills Mall in New Jersey.
If your lucky enough to live near one you'll notice that the store design mimics the design style of the notebooks with the classic black rectangle reimagined as an open platform. An experience table allows visitors to interact with different tools to find the notebook which suits them best and a Stamp Station gives them access to a variety of location-specific stamps they can use to customize their Moleskine objects and record travel memories.
Scroll down to see more images from the shop.
Update: Moleskine opened their first pop up shop in London at the Old Street Underground which was transformed into a creative hub by Appear Here, the largest online marketplace for retail space.
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