Talking to Fibre2Fashion About the Future of Denim...

Special Feature on Denim by Fibre2Fashion

A short time ago, Fibre2Fashion, a renown B2B resource for the fashion and textile industry asked me to write an article about the future of the denim industry. I often don't go in depth on the economics of the denim industry here because I enjoy keeping it 'light' so to speak. Therefore when I got a chance to dig deep I jumped at the chance. Unfortunately, the article can only be found in print, but here are some excerpts you might find interesting;

"I am often asked if the skinny jean will ever go away... When posed this question, I often reply with a question of my own that asks the whereabouts of the bootcut jean. I do this to point out that although the bootcut lost its dominance as the default jean for everyday wear, even now there are those consumers who have a preference for it and most established brands still keep the style in stock...I'm not saying everything is in, but when it comes to denim, what's new is new and what's old is heritage."

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Talking Jeans vs Yoga Pants with The Robin Report

Source: Lifestyle Monitor

A few months ago I was interviewed by Emily Thompson for The Robin Report, an industry publication for CEOs that covers all the goings on behind the scenes in fashion, textiles and beauty. Specifically, Emily wanted to know my thoughts regarding the hype surrounding the idea that denim is dead. 

Here are just a few of my quotes from the article:

 

“I think part of what’s challenging to denim brands right now is the ‘premiumization’ of yoga pants and the luxury ath-leisure sector essentially following denim’s own model for success,”

 

"...can yoga pants, even nice ones, really be as versatile as denim? I’m not so sure.”

 

“The stretch situation [in jeans] is out of control,”

 

“I think denim brands that stick to their heritage and give consumers well-made, well designed jeans that launder well and last will do exactly that – last,”

 

Although I have a clear bias towards denim, I was very candid in my criticisms of the industry and I say a lot more in the article. I don't want to give too much away because the article is worth reading so you have to check it out on in full on The Robin Report. The takeaway from it is, if you're going to spend over a $100 on jeans, check the label so the quality matches the price.

What do you think? Do you agree or disagree?

Guess Who Made Levi's Top 10 list of Must-Follow Twitter Accounts?

From Levi Strauss & Co "Unzipped"

 

Yours truly of course! It's such an honor to be included on a list compiled by Levi's who undoubtedly is the trailblazer of the blue jean. Although I don't often cover my own personal style, it's rare for me to be seen in anything other than jeans and I truly love talking about fashion from a denim point of view. As 2014 winds to a close, just know that 2015 is going to be explosive as we work hard on the back end to bring you an updated format and more content that you're going to love. In the meantime, keep loving fashion and living in your jeans! 

xoxo
Shanna

DenimHunt in WWD

DenimHunt, as well as a few other popular denim blogs, was featured in Thursday's issue of Women's Wear Daily in a special insert called What's Next In Denim. The article, titled Growing Band of Bloggers Getting Attention, was written by Ross Tucker, Market Editor - Denim, Textiles & Trade and covers the unexpected growth in the popularity of denim bloggers. It's a great article and needless to say we are psyched to be included in it. 

Read the excerpt below. 

 

DenimHunt in Nylon Mag's Denim Issue

DenimHunt is in Nylon Magazine's annual denim issue with G.I. Joe star Sienna Miller on the cover. We are covered in a section with three other popular blogs in which we're all touted as the new generation of bloggers that talk only about denim. Make sure you pick up a copy and check us out!

 

DenimHunt is a Finalist in the Dazed Raw Blog Awards!

DenimHunt has just been announced as a finalist in the Dazed Raw Blog Awards and we are all over ourselves with the news. This is the first ever blog awards by Dazed Digital, the online home of Dazed & Confused Magazine and is sponsored by  G-Star Raw. Nominated in the Fashion category, DenimHunt was placed on a shortlist of fifteen blogs. The competition is open to the public vote until August 31st with the winner of each category being featured in the Dazed October issue. Show your love for us and for denim by voting for DenimHunt.

xoxo 

DenimHunt on Denimology.co.uk

Our good friend Andy over at Denimology has been sending folks our way thanks to the Levi's + Air Jordon collaboration.

DenimHunt on SacramentoMagazine.com

Over the holidays we did more than just eat home cooking. We managed to slip in an interview with Sacramento Magazine. While you're on the site, be sure to check out their story on best selling jeans.

DenimHunt on WeAretheMarket.com

Check out an interview with DenimHunt.com editor, Jill Smith, on WeAretheMarket.com, a blog written by fashion agency BPMW. She talks about her day to day activities as well as a few of her favorite artists and designers.

Read the full interview HERE.

DenimHunt.com in DNR!

Completing our whirlwind of excitement, DNR featured a profile of DenimHunt.com in today's issue. Check it out.